Driven by our commitment to bringing our vision to new audiences, EHGH had a year of expansion and evolution in which new branches were launched. Our dedication to design unique, all-new products, led to the introduction of the first EG perfume line, and also designing a nature-inspired canvas. The development in these areas paved the way for an update in our signature logo, laying the groundwork for new horizons ahead.
EG Expands: We Welcome You to Our Second Branch
Summer 2024 saw the unveiling of the second branch of EG in a vibrant area frequented by fashion lovers. On June 27th, 2024, the new EG showroom opened, curating an eclectic mix of products across three lines, namely jewelry, leather products, and perfumes.
Eloni; A New Destination for Jewelry Lovers
Fall 2024 marked the launch of a new showroom for Eloni in Opal Shopping Center. The new Eloni store officially opened on November 14th, with a number of designers and fans in attendance. Presenting high-quality, accessible luxury, the showroom offers a wide range of popular jewelry, including both Eloni products and signature pieces from renowned brands.
A New Chapter in Scent
EG perfumes are now available in all EG showrooms. The collection is designed for those who appreciate perfumes with pleasant scents and strong sillage that lingers in the air. The perfumes are available in five different scents: two for men, one for women, and two unisex fragrances.
The New Logo; A Symbol of Unity
Winter 2025 ushered in a revision of the EG logo. The new logo features curved corners and cohesive components. The rationale behind the change is to represent the unity of all EG products under a shared commitment to quality.
A New Design Rooted in Nature
Innovations in design led to the introduction of a new version of the canvas, inspired by the olive. The canvas has now evolved into a more mature design, representing nature as the source of inspiration for EG products. The design features a color palette representing the olive fruit, leaves, blossoms, and shoots, with the EG brand name at the heart of the design.
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